New Zealand consumer email leads
Opt-in consumer email records with first name, last name, gender, age and region. New Zealand is a small market where reach matters: our file covers a large slice of the online adult population, concentrated in Auckland, Wellington and Canterbury.
The New Zealand file at a glance
Live figures from the records you can order today.
Age distribution
Top region
Buying New Zealander consumer data
Addresses arrive as a mix of towns and regions; we fold towns into their region (Hamilton into Waikato, Tauranga and Rotorua into Bay of Plenty, Christchurch into Canterbury) so region filters behave predictably.
As in Australia, many contacts answered a gaming-interest question at signup, which gives a separate, self-declared casino and betting segment.
New Zealand is one of the first markets to wake up each day — schedule sends for local morning, which is the previous evening in Europe.
Typical buyers
- Gaming and lottery promotions
- Utilities and broadband switching
- Retail and travel offers
- Research panels
New Zealand questions
How many New Zealander records do you have?
665,141 deliverable records right now, of which 531,123 include a validated mobile number. The largest are Auckland, Canterbury, Waikato.
How much do New Zealand leads cost?
From $0.0770 per record at volume. The first 1,000 records are priced at the base rate of $0.110; each further band is cheaper, and filters such as phone, recency or gaming interest add a premium you can see in the builder before you pay.
How fresh is the data?
Records were collected between January 2020 and September 2026. 110,468 signed up in the last 12 months and 29,054 in the last 90 days; use the recency filter to buy only recent signups.
Can I target people interested in gaming?
Yes. 242,384 New Zealander contacts answered a gaming question at signup: 119,257 play casino, slots or sports betting and 123,127 play lottery, bingo or scratch cards.
What is the minimum order in New Zealand?
500 records, with a minimum order value of $25.